Frequently when I’m consulting with real estate team leaders and agents, I’m told, “well, Mark, everyone is the same, just like me!” And I say: “differentiate or die.”
Think about it; you can get gas for your car anywhere. You can take any airline or rental car firm to get you to your destination. So why do you trade where you trade? For some, it’s the price; for others, it’s service, and for many, it’s convenience.
Think about it when marketing a commodity business consider the following eight ways to?differentiate yourself:
- Deliver an overall superior customer service experience
- Deliver superior responsiveness
- Offer flexibility with a menu of services
- Be the undisputed knowledge expert in your neighborhood
- Become a valuable resource – the HUB of all things home service-related
- Create more relevant and modern digital marketing
- Example: Package your pre-listing, listing and post-listing communications in a very unique and fun way
- Surprise and delight with creative neighborhood events
- Example: A shredder or charity truck drop off for spring cleaning
- Build more robust and more in-depth relationships – an organic loyalty program.
Take the perfect transaction from your experience and work backward. Reinvent a great experience from start to finish. Then ask for feedback. Studies show you just need to ask four questions:
- What did we do well?
- What can we do better?
- Would you refer us to others who need to buy, sell, or invest?
- Anything else you would like to share with us?
So there you have it differentiate or die! Will you?
Today on episode 125 of Success Superstars, JPAR’s Michelle Barre from the San Antonio market sits down with Mark Johnson, CEO of JPAR to talk about her having brain surgery to overcome epilepsy. Now she’s developed expertise in short sales and expired listings. She explains how she’s solving problems that other people can’t solve, and bringing them to the market place. She averages 20 closings a year.
“Don’t ever tell me I can’t do something.” – Michelle Barre
Success Superstars is your place for innovation, creativity, and the blueprint of success for peak performers just like you! The intention every Thursday at 11 am CST right here on Facebook is to shed light and provide a platform to share best practices and success across JPAR teams, agents, and staff.
Watch previous episodes:?https://jpar.re/SuccessSuperstars
Also available on most podcast platforms including Apple Podcasts, Google Play, and Spotify. Just search ‘Success Superstars’ anywhere you listen to your favorite podcasts.
Acclaimed Top Producing Agent, Greg Ford, expands JPAR footprint into Bethesda, MD.?
Frisco, TX. (July 21, 2020) – JP & Associates REALTORS? announces opening with new franchisee,Greg Ford of Preferred Properties, in Bethesda, Maryland.? JPAR Preferred Properties opened the doors July 1st, 2020 and will service the agents and residents of the DC Metro area.?
“I’m excited to bring JPAR to the DC Metro market.? Having been a top producing real estate agent myself, I understand the value behind affiliating with a brokerage that offers an agent-centric culture, best-in-class technology, and a 100% commission model” stated Greg Ford, owner of JPAR Preferred Properties. Greg is a 17 year veteran in the industry, 2014 President of The Greater Capital Association of Realtors, and was honored as a Top Producing Agent in the Washingtononian and Bethesda magazines.
This expansion marks the 2nd location in the state of Maryland as JP & Associates REALTORS? (JPAR)? makes its way across the United States.?
Giuseppe “JP” Piccinini, founder/owner of JP & Associates REALTORS?, stated, “We are thrilled to work with a leader like Greg in the Bethesda area.” He added, “We look forward to pairing his guidance and leadership with the support and tools that JPAR offers.”
“The Greater DC area is a booming market and we’re elaited that Greg Ford will be flying the JPAR flag in our nation’s capital,” comments Geoff Lewis, Chief Executive Officer of JPAR Franchising.
About JP and Associates REALTORS?
At JP & Associates REALTORS?, we’ve built a company that focuses on putting agents first. Opening in 2011, JPAR is taking the real estate industry by storm and JPAR Franchising has earned accolades such as Top 10 Hottest Franchise (according to Inc.), a three-time Inc. 5000 honoree (2019: #1004), and the Fastest-Growing 100% Commission Brokerage and Franchise in the USA (according to Real Trends 500). Since offering franchise services in 2018, JPAR has expanded to 17 states.
JPAR operates multiple offices across Alabama, Arizona, Colorado, D.C., Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Michigan, New Mexico, North Carolina, South Carolina, Tennessee, Virginia, and Texas.?
JPAR is expanding nationwide and offers franchising opportunities for entrepreneurial real estate professionals
To inquire more about franchising or to learn more, please, fill out the following:
My acquaintance Dr. Danial Amen wrote about his experience with ants. After a hard day at the office, he arrived home and found thousands of ants in his kitchen as he started to clean them up, an acronym developed in his mind – ANTs.?
Just like the infested kitchen, his patients’ brains were also overrun by ANTs. Yet ants in a different sense:?Automatic Negative Thoughts (ANTs).? And those thoughts were robbing them of their joy and stealing their happiness.
He started teaching his patients how to eliminate all of the ANTs because that’s what fuels negativity.
Every single time you have a thought, your brain releases chemicals.
Dr. Amen determined that every time you have a sad, hopeless, mad, cranky, unkind, judgmental, or helpless thought, your brain immediately releases chemicals that make your body feel awful. Your hands get cold and wet, your muscles get tense, your heart beats faster, and your breathing becomes shallower. Additionally, the activity in your frontal and temporal lobes decreases, which negatively affects your judgment, learning, memory.
The opposite is also true – whenever you have a happy, hopeful, loving, kind, or positive thought, your brain releases an entirely different set of chemicals. Your hands get warmer and dryer, your breathing becomes more profound and more regular, your muscles relax, your blood pressure decreases, and your brain works better.
So, if you want to eradicate negativity from your life, work on disciplining your mind to get rid of the ANTs and developing ANTeaters to patrol the streets of your account. (Side note: 2 of my sons our University of California (UCI) Anteaters!)??
Just as there are many species of ants in the world, there are different kinds of negative thought patterns (ANTs). Dr. Amen outlined a few we felt we all should learn to identify:
The masterful art of predicting the worst, even though you don’t have any evidence.
Where you arbitrarily believe that you know what someone else is thinking, even though they didn’t tell you. Many people do this, and more often than not, it gets them into trouble. It’s a significant reason why people have difficulty in relationships. I call it false projecting!
Thinking with words like should, must, ought, and have to. The words we use to talk to ourselves are significant. Guilt is a good motivator for change. Telling yourself, “I should go see my grandmother” rather than “I want to spend time with my grandmother,” only serves to make you feel negative.
Whenever you blame someone else for the problems in your life, you are a victim, and you can’t do anything to change it. Many of us play the blame game, but it rarely helps us. Stay away from blaming thoughts and take personal responsibility for changing the problems you have.
Calling yourself or someone else a derogatory name. This diminishes your ability to see situations clearly, and labels can be very harmful.
So now that you have met some of the ANTs that rob you of your happiness and peace of mind, what do you do about them?
Whenever you find yourself feeling mad, sad, nervous, or out-of-control, write down what you are thinking. Then identify which ANT species is infesting your mind and talk back to it.
Challenging negative thoughts (killing the ANTs) takes away their power and gives YOU control over your thoughts, moods, and behaviors.
The cool thing is we all get to choose how we play the game and learning how to kill the ANTs and develop an internal ANTeater is a great choice!?
Check out his book,? The Brain Warrior’s Way
Today Mark interviews peak performance expert Dr. Shane Creado. Mark talks with Dr. Creado about productivity and the keys to peak performance. We all make 100’s of decisions a day, is that taxing on the brain?
Studies show your brain is just like a muscle. When your brain gets depleted it’s less effective. The compound effect of simple choices – like what groceries to buy this week – might lead us to procrastinate on that important work project. So watch today’s episode to find out how a “tired” mind finds a path of least resistance in distracting leisure activities” and the solutions – if you choose – to take a different path.
Now available on the go: listen to inspirational stories on all podcast platforms including Apple Podcasts, Google Play, and Spotify. Just search ‘Success Superstars’ anywhere you listen to your favorite podcasts!
As part of its effort to help homeowners buy and sell their homes with ease and convenience, JP &? Associates Realtors has recently launched its latest offering, Home Swap, for the Dallas/Ft. Worth market.
Conceptualized in partnership with an online platform, Knock, Home Swap allows homeowners to buy and move into a new home even before they sell their old home, saving them time, stress, and money that they usually would experience in moving from one home to another?
In addition, the Home Swap program offers home financing options that are fully-integrated and competitive for consumers. In particular, the program offers interest-free bridge loans to cover the downpayment for the home to be purchased, as well as up to $25,000 for home prep and repairs for the home that will be sold.?
There is also a concierge service where homeowners can get access to a certified contractor network and manages the payment of all bills upon completion of work. If in case the old home cannot be sold within six months, Knock provides a backup offer on the old house. Based on track records, though, 90% of the homes sold under the Home Swap program get to be sold within days or less.
Under the program, JPAR brokers will be trained by Knock to become certified agents who will help homeowners buy the home of their dreams immediately, while also taking care of the prep work before their old home is listed on the market.
With this new program via the partnership from Knock, JPAR has reiterated its commitment to bring innovative solutions that will not only benefit homeowners but also its brokers, as well as help in the development of the real estate industry as a whole.
“By partnering with Knock, we are able to eliminate so many of the pain points homeowners face when it comes to buying and selling. They can make a strong non-contingent offer, move on their schedule, and don’t have to deal with repairs or showings. We’re thrilled to bring this service to Dallas,” said Mark Johnson, CEO of JP and Associates.
JP Piccinini, CEO of Vesuvius Holdings and founder of JP & Associates Realtors, has also expressed excitement with this new offering. He said, “Knock’s Home Swap is an exciting concept that we at JPAR are fortunate and committed to being part of. We have always been driven to exceed expectations and this offering is yet another opportunity for us to prove it anew.”
About JP and Associates REALTORS?
At JP & Associates REALTORS?, we’ve built a company that focuses on putting agents first. Opening in 2011, JPAR is taking the real estate industry by storm and JPAR Franchising has earned accolades such as Top 10 Hottest Franchise (according to Inc.), a three-time Inc. 5000 honoree (2019: #1004), and the Fastest-Growing 100% Commission Brokerage and Franchise in the USA (according to Real Trends 500). Since offering franchise services in 2018, JPAR has expanded to 16 states in addition to the brokerage in Texas.
JPAR operates multiple offices across Alabama, Arizona, Colorado, D.C., Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Michigan, New Mexico, North Carolina, South Carolina, Virginia, and Texas.
JPAR is expanding nationwide and offers franchising opportunities for entrepreneurial real estate professionals.
To inquire about franchising or to learn more, visit www.18shenran.icu.?